Are the products offered at the event the same as are in the brochures?
Are the prices the same as that presented in the brochures?
Are the $$ saving sets option available at the event?
How much profit does our group make?
How much do the products cost?
How much does it cost for shipping?
When do we pay for the products?
How much of each product do we order?
Can our group choose which product lines we want to offer?
Can we return any unsold items?
How do we motivate our customers to come to the event?

Question: Are the products offered at the event the same as are in the brochures?    TOP
Answer: Yes

Question: Are the prices the same as that presented in the brochures?    TOP
Answer: Individually, yes.

Are the $$ saving sets option available at the event?    TOP
Answer: Yes. However, because your customers will most likely want to combine different types of products in their ‘gift sets’ (2 bean soups, 3 coffees, 4 peanuts, etc.), the following table will make this part of the transaction much easier. A customer chooses whatever products they wish to buy. Using a simple calculator, a total is determined and a discount is given using the table below.

Design your table with vertical display shelves and attractive signs which inform and promote the idea of gift giving and saving up to 20% by buying multiple products.

Question: How much profit does our group make?    TOP
Answer: This figure depends on how successful you are getting your customers to buy multiples. The focus should be on the average sale per customer NOT the %. If your average sale is $7.00, your profit per customer will be about $3.00. However, if your average sale is $30.00, your profit per customer will be about $9.00. The difference in what you take to the bank PER SALE can be very dramatic. The analysis needs to included how many customers can you attract and then how much each one spends (minus any expenses you might have to incur).

Question: How much do the products cost?    TOP
Answer: Products are invoiced (by the case) at the same cost as offered individually on the brochures. For instance, a 12 pack case of one of our bean soup mixes would be 12 x $7.00 x 55% = $46.20 (shipping included).

Question: How much does it cost for shipping?    TOP
Answer: Shipping is included. No minimums.

Question: When do we pay for the products?    TOP
Answer: Products are invoiced (by the case) at the same cost as offered individually on the brochures. For instance, a 12 pack case of one of our bean soup mixes would be 12 x $7.00 x 55% = $46.20 (shipping included).

Question: How much of each product do we order?    TOP
Answer: For this type of fundraiser, we will ship case lots of each item based on historical demand and the size and scope of your event.

Question: Can our group choose which product lines we want to offer?    TOP
Answer: Definitely. A variety of products works best.

Question: Can we return any unsold items?    TOP
Answer: You will be responsible for selling the items ordered for your gourmet shop event. Consult your fundraising professional through Purely American on ideas how to sell any remaining inventory by utilizing your organization's members.

Question: How do we motivate our customers to come to the event?    TOP
Answer: Customers may be group members or the general public. Contact area retailers who may want to donate products & services that you can give away in a raffle. Another idea is to allocate some of your profits a grand prizes that you give away in a raffle held at the end of the event. Some of the prizes may be gift baskets that you make from our great gourmet foods. Another way is to get the word out: press releases, newsletters, email campaigns, etc.

Another consideration will be when and where the event will be held. Convenient location, available parking, competing events, etc. all need to be considered.

*See also - Gourmet Shop Event